12 years at Procter & Gamble.
Founder of MicroSalt® (LSE: SALT).
I advise founders and CEOs of growing
companies preparing for institutional
capital, succession, or exit.
Based in South Florida. I work across
the Miami–Latin America corridor.

12+ years as an executive at Procter & Gamble

Founder and former CEO of MicroSalt® (LSE: SALT)

Top 100 Most Innovative People in Latin America 2024 — Bloomberg

Named inventor on a U.S. patent (#11,992,034)

Harvard Business CORE Program

























"Having led the Executive Vice Presidency of GE Aviation in the United States for many years, I can say with confidence that the principles and concepts on leadership, marketing, and business that Victor Hugo teaches are inspiring and deeply effective in achieving both personal and business goals."
— Douglas Izarra, former Executive Vice President, GE Aviation
"When Victor Hugo began working with our leadership team, we were running a complex structure across multiple countries but lacked the operational rhythm needed to make decisions and move at the speed the business required. In the first quarter, he installed a system that clarified priorities, held us accountable to our commitments, and structured the conversations our team had been avoiding. What sets him apart is the combination of real operational credibility and the candor to tell the leadership team what it truly needs to hear — not what it wants to hear. His work has transformed the operations and results at Duracell."
— Ramón Velutini, President of Duracell
"I've founded two companies that trade on U.S. public markets and have worked with operators across multiple industries. Victor Hugo is in a category of his own. He combines the rare credibility of having taken his own company public on the London Stock Exchange with the operational discipline of a P&G executive. He works with leadership teams the way the best advisors do: asking the questions no one else dares to ask, holding the team accountable to their own commitments, and giving founders the honest perspective they can't get anywhere else. The result is clarity, alignment, and execution that compounds. He is the advisor-operator I would recommend to any founder who is serious about scaling or going public."
— Blake Janover, Founder & CEO (Nasdaq IPO) / Founding Board Director (NYSE IPO)

I spent 12 years as a Procter & Gamble executive leading global brands across Latin America and the United States, learning how the world's best operators build systems that work at scale.
Then I left to build my own company. I founded MicroSalt® and took it from a lab idea to a publicly listed company on the London Stock Exchange (LSE: SALT). I'm a named inventor on a U.S. patent, an author with over 100,000 books sold, and Bloomberg recognized me as one of the 100 Most Innovative People in Latin America in 2024.
I've been on every side of the table that matters: corporate executive, founder, CEO, board member, shareholder of a public company. I know what it costs to build something real — and I know what gets in the way.

Three formats. One philosophy: the operational discipline of a Fortune 500, the speed of a founder-led company, and the honest conversations most advisors avoid.
Ongoing support for founders and CEOs at inflection points: scaling, leadership transitions, succession, M&A, or preparation for exit. The work combines installing the operating systems that actually make a company run (EOS® and EGM™ are the frameworks I use most)...
Learn moreBoard seats and advisory board roles for growth-stage companies, family offices, and PE fund portfolio companies. I bring an operator and founder perspective, corporate governance, and the discipline of a public company to the boardroom.
Learn moreTalks for boards, leadership teams, hispanic-american business conferences, and closed CEO forums. No recycled theory — only what I learned building, scaling, and operating real companies.
Learn moreHonest conversations about how real companies are built, scaled, and sold. No consultant theory. No motivational phrases.
A monthly essay for founders and CEOs on operational discipline, scaling, and the conversations that move companies forward.